Competitive benchmarking
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Competitive benchmarking an executive guide by Mohamed Zairi

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Published by S.Thornes in Cheltenham .
Written in English


Book details:

Edition Notes

First published by Technical Communications.

StatementM. Zairi.
SeriesTQM practitioner series
The Physical Object
Pagination63p.
Number of Pages63
ID Numbers
Open LibraryOL16697181M
ISBN 100748719261
OCLC/WorldCa258470003

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₪ competitive benchmarking – in which comparisons are made with direct competitors; ₪ industry benchmarking – in which the benchmarking partner is not a direct competitor, but does share the same industry as one's organisation; and ₪ generic benchmarking .   The company prepared a team to conduct process benchmarking for this purpose. The team observed and researched on the strategy of one of its competitors who was taking the market by storm. It found that the competitive . benchmarking and competitive benchmarking. Stapenhurst, T. () The Benchmarking Book, Butterworth-Heinemann. Benchmarking for Best Practices: Winning Through Innovative Adaptation. (2) Competitive benchmarking is a type used with direct competitors. Done externally, competitive benchmarking’s goal is to compare companies in the same markets which have competing products, .